Dhiren Karnani is a global business leader with expertise across brand, commercial strategy and digital transformation. As Global Director for New Concepts at KFC, he builds new growth platforms and next-generation brand experiences designed to unlock incremental revenue and long-term brand reappraisal. He launched Kwench by KFC, creating a scalable beverage platform and new revenue stream across markets, and is shaping the brand’s future restaurant concept to drive AUV growth. Previously, he architected and scaled KFC UK’s delivery and e-commerce ecosystem, embedding digital as a core growth engine. He also played a key role in the brand’s UK turnaround, contributing to renewed cultural relevance, accelerated commercial performance and award-winning effectiveness recognised by the Effies and Cannes Lions. Having worked across APAC, Latin America and EMEA, he is known for mobilising organisations behind a clear vision and translating bold ideas into measurable business impact.