Anita Küpper is a senior marketing innovation leader with over 17 years of experience driving portfolio transformation and category growth across global, regional, and local roles at Mars. She currently leads the European Innovation agenda for Mars Food & Nutrition, where she developed and launched the new Ambient Ready Meals portfolio for Ben’s Original® and Dolmio®, creating a new growth occasion across Europe. Renowned for shaping long-term innovation pipelines, orchestrating complex cross-functional delivery, and managing multimillion-euro brand portfolios, Anita consistently turns consumer insight into scalable business impact and high-performing team outcomes. A passionate mentor and purpose-driven leader, Anita inspires others to unleash their potential—bringing clarity, momentum, and contagious energy to every stage she steps onto.