Niina Wredfors, Fazer
Niina Wredfors
Director, Product Development
Fazer

Niina Wredfors is a candy product development professional blending sensory expertise with a profound love for crafting confectionery. She serves as the Director of Product Development for Fazer Confectionery’s Candy BU, and manages development of the jelly candies, liquorice, pastilles, and marmalades. As collaboration with the product development team, Niina Wredfors focuses on developing new products and refining the existing range, giving special attention to plant-based and sustainable options while maintaining the highest standards of quality and meeting consumer preferences. Furthermore, Niina Wredfors has established the Sensory Evaluation and Consumer Insight team, which plays a crucial role in validating novelty ideas, conducting consumer studies and carrying out sensory profiling for Fazer Confectionery products. In her leisure, Niina enjoys biking, knitting and long walks with her dog Biscuit.