Alexander Dedovets is Global Director of Marketing Effectiveness and E-commerce at Cloetta, a leading confectionery company in Northern Europe. A senior leader with international FMCG experience from Cloetta and Unilever, he operates at the intersection of marketing, consumer insights, and analytics, enabling data-driven decision-making across the organization. As a member of Cloetta’s Marketing and Innovation Board, he focuses on transforming data and insights into clear strategic actions and measurable business impact.