Willem Fijten is Innovation Director at Aviko (Royal Cosun), where he drives global food innovation focused on consumer relevance, scalability, and commercial impact. With a unique background spanning fine-dining kitchens, global FMCG R&D, and executive leadership, Willem bridges culinary creativity with industrial reality. He has led innovation programs across Europe and globally with companies including Mars and Nomad Foods, and now works closely with major foodservice and QSR partners. Willem brings practical insights on turning trends into products that win in the market.