Dan McGlynn is a Senior Account Executive at TraceGains, bringing over 20 years of senior commercial experience within the FMCG and foodservice sectors. Dan has been a driving force in helping some of the largest grocery retail, manufacturing, and agricultural companies in the region navigate the complex challenges of supply chain digitalisation, compliance, NPD and sustainability. In his role at TraceGains Dan is at the forefront of reshaping how data is shared across the supply chain. By leveraging the TraceGains Network, he is pioneering new methods to improve transparency, efficiency, and collaboration among stakeholders. Dan's work is transforming traditional supply chain models, making them more responsive to the needs of modern businesses and consumers alike. Known for his innovative approach to integrating technology with supply chain management. His insights are helping companies adapt to the evolving demands of the market, ensuring that they remain competitive and compliant in an increasingly complex regulatory environment.