Massimo Antoniello, EMEAR Food & Beverage expert and Executive Sales Director at Centric Software, is a Business and Transformation Leader with over 20 years of experience in Organization Development, Operations, Sales, and General Management. Specializing in Product Lifecycle Management (PLM) and the Food & Beverage (F&B) industry, Massimo is known for his strong leadership and relentless passion for innovation. He excels in understanding business operations, building and leading high-performance teams, driving financial performance, enhancing customer engagement, and managing change at local, regional, and global levels.