At Barilla Group, our team leads the charge in soft bakery innovation, where I've directed the development of new product lines and the extension of the Baiocchi franchise. Our collaborative efforts across European teams have resulted in a strategic 3-innovation masterplan, exemplifying our commitment to excellence and market responsiveness.

My tenure as Quality & Food Safety Director laid the foundation for my leadership in orchestrating Barilla's innovation pipeline. With deep R&D expertise and product development skills, we've enhanced the organization's quality standards, ensuring Barilla continues to be synonymous with culinary innovation and consumer trust in the FMCG landscape.