Snackification: What Next in the COVID-19 Era?

11 November 2020 12:20 - 12:50

Coronavirus (COVID-19) deeply disrupted snack occasions. In the short term, drastic reductions in mobility changed snacking from an “anytime, anywhere” to “always at home” occasion. Immediate consumption, impulse and experiential elements were substantially reduced, while portability became the defining feature of category and channel performance. This report explores how the pandemic’s evolution will shape the future of snacking, with key opportunities and threats.

Karine Dussimon, Senior Consultant in Food and Nutrition, Euromonitor International