The Secret Ingredient of Brand Love

10 November 2020 09:35 - 10:05

  • The most successful brands of today and the past have always had one thing in common. They all connected with their consumers in a unique way. This made their brands more valuable to consumers than was just possible because of the intrinsic value of the product or convenience of the packaging
  • We will learn about the common feature of developing a deep and sustainable connection with consumers looking through examples of iconic brands like Coca-Cola, Nike, Apple and others
  • This session will help the marketers but also anyone who is interested in finding how can we connect with consumers at a deeper level than most brands end up doing

Abbas Arslan, Global Senior Director Human Insights, The Coca-Cola Company