The most successful brands of today and the past have always had one thing in common. They all connected with their consumers in a unique way. This made their brands more valuable to consumers than was just possible because of the intrinsic value of the product or convenience of the packaging
We will learn about the common feature of developing a deep and sustainable connection with consumers looking through examples of iconic brands like Coca-Cola, Nike, Apple and others
This session will help the marketers but also anyone who is interested in finding how can we connect with consumers at a deeper level than most brands end up doing
Abbas is one of the most awarded marketers at The Coca-Cola Company having won several Innovation and brand awards as well as being awarded Marketer of the Year at Effies in 2019.
He has a wide set of experiences across global marketing, ranging from rejuvenating existing brands to new launches, brand assets on music and sports.
Among his many achievements, he led marketing in the country with highest brand love score for Coca-Cola anywhere in the world. He would like to share that love story with all of us
He has a deep passion for learning which has led him to be involved with many universities across the globe be it speaking at University of Melbourne or mentoring at University of Wisconsin.
Abbas is also a committed capability leader. He created a learning path for 50+ marketers across 24 countries in his last role. He is also very open to help all aspiring marketers to reach their full potential.