The Successful Creation of a Luxury Brand, and the Formulation of New Products

11:30 - 12:05

How 19th century philosopher Soeren Kierkegaard led Arla Unika to success in the cheese business.

  • A remarkably simple philosophy as a foundation stone. What Innovation means to us
  • Matrjosjka organization and how we feed creativity. Idleness is the root of all art
  • Non-linear approach to creation of new products and technologies. New knowledge leads to new heights?.
  • Drunken Dog, a case of dehydration and rehydration, where noble cheese meets high-end whisky

Mads Friis Østergaard-Clausen, Creator of Fine Cheeses & other Dairy Products, Arla Unika