Richard has over 20 years’ experience working across a breadth of creative, media and strategic agencies. He has pioneered consumer-centric methodologies working with multiple methodologies to deliver a holistic perspective and growth opportunities for his clients. He is a relatively new convert to data science and is pioneering a new way of integrating data into a deeper level of consumer understanding. He has directed in-depth market studies with MTV, delivered product extensions with the Economist, lead new customer propositions with Unilever, defined Pepsi’s position within far flung markets, explored opportunity areas with News International, inspired product innovation with Samsung and has invented some new brands along the way. He believes that strategy and innovation are dynamic and good ideas come from great insight and regular interaction with real people. He is a collector of real stories and unique experiences. He has written many articles on insight and the digital space, has judged at the D&AD awards, has been asked to speak on the BBC and Channel 4 and regularly speaks at events and conferences.