Consumers - Key to Launch a Successful Innovation

13:45 - 14:20

Consumers play a critical role in making an innovation a success when launched. The facts are that only 5–10% of innovations are successful. But when is the right time to involve consumers in the journey of NPD? Most often we conduct consumer research to validate the a concept or proposition. Let's explore how involving them more upfront can increase chances of market success.

Halak Parikh, Head of CoE Technical Insights, Britvic Soft Drinks Ltd