Amy Brix, Signature Foods
Amy Brix
General Manager (Managing director)
Signature Foods

Amy Brix is General manager at Signature Foods in the Netherlands, known for Salads, Tapas with popular brands like Johma, TopKing and Westland, found in many Dutch homes. Her journey started in the travel industry, where she learned the importance of listening to customers and the power of taking businesses online and work with Lean teams. In 2013 Amy moved to Unilever to disrupt the industry set up new Business models and DTC. She created Quick commerce and launched new beauty brands across Europe digitally first. In 2020 she got promoted to director to run all digital sales and media channels for Unilever Germany in Hamburg.

In July 2023 Amy took a more entrepreneurial role as General manager Meal solution (Johma, westland and digital group). She is now managing a business end to end from sales, marketing to product innovation. Amy loves the speed and impact you can make in a smaller business. You can take a lot of learnings from a big corporate, but can keep the speed in execution. Amy uses her Growth mindset to inspire her team who just launch a new BBQ pasta range in just three months. Amy her journey with big ambitions and dedication for results earned her a spot in the Next Leadership 50 in the Netherlands. Amy always love a challenge and besides work I love sports, Matchmaking my friends and Being a child again with my 2 kids. She looks forward to meet you all.